At Better Tomorrow Brands, we’re committed to a balanced, thoughtful approach to climate change—one that respects scientific consensus while valuing open dialogue on complex issues. Climate change is perhaps one of the most pressing topics of our era, and as a responsible business, we believe it’s our duty to understand the science , make informed decisions, and take actions that positively impact the environment.
The Scientific Consensus and Why We Acknowledge It
The Intergovernmental Panel on Climate Change (IPCC), recognized as an authoritative voice on climate science, brings together the work of thousands of scientists from around the world. Their findings are based on systematic review papers that undergo rigorous peer review, providing a strong foundation of evidence for the current understanding of climate change. This consensus indicates that human activities, particularly greenhouse gas emissions, are significantly contributing to global warming and its effects on ecosystems and weather patterns.
At Better Tomorrow Brands, we accept this view, acknowledging the overwhelming evidence presented by the IPCC and other climate organizations. The data clearly indicates that our planet is undergoing significant changes, and it is the responsibility of both individuals and businesses to take action to mitigate these effects.
Respecting Diverse Perspectives
While we support the scientific consensus, we also recognize that consensus in science rarely means 100% agreement. Science, by nature, thrives on skepticism and open inquiry. Some decorated scientists question aspects of the consensus, particularly with respect to Earth’s natural cycles over millennia. They argue that the current impact of human activity may not be as severe as projected or suggest that natural factors may play a more substantial role in climate fluctuations. These voices, while in the minority, contribute valuable perspectives that remind us of the complexity of climate science and the need for continued research.
It’s important for us as a society to remain open to different viewpoints. We believe in welcoming diverse opinions rather than ostracizing, deplatforming, or canceling individuals for having different perspectives. Civil discourse allows us to refine our understanding and make better-informed decisions. At Better Tomorrow Brands, we encourage a culture of respectful debate on important issues, recognizing that progress is built on the foundations of open, inclusive discussions.
Our Mission at Better Tomorrow Brands
At Better Tomorrow Brands, our mission is to create consumer brands that drive positive change for a sustainable future. We focus on high-quality, innovative products that offer consumers meaningful alternatives to traditional goods, starting with sustainability-focused options.
We’ve already launched two brands aligned with our mission: Teevo, offering compostable disposable plates, and Doogood, a premium brand that offers high quality, bamboo toilet paper.
These brands embody our commitment to eco-friendly practices and sustainability. Through each brand and every aspect of our company, we’re dedicated to:
- Using sustainable, eco-friendly materials
- Eliminating single-use plastics
- Promoting recycling across all operations
- Maintaining a lean operational structure
- Reducing travel to lower our carbon footprint
- Supporting local environmental initiatives
For now, sustainability is our primary focus but in the future, we also aim to expand into the healthy food space, tackling another major area of modern consumer need.
Why We’re Equipped for This Mission
My background in environmental biology, with a core focus on ecological conservation, has driven my passion for climate issues since the early 1990s. Better Tomorrow Brands is an opportunity for me to reconnect with this dedication, bringing my expertise in FMCG brands and e-commerce to a cause I truly believe in.
With nearly 20 years of experience in nutrition, a Master’s degree in Clinical Nutrition, and published research on cardiovascular health, I also see the importance of addressing challenges in our food systems. Our future brands will aim to make a difference in this space, just as we’re doing with sustainability today.
References
- Svensmark, H. & Calder, N., 2007. The Chilling Stars: A New Theory of Climate Change. Totem Books. Available online at: The Chilling Stars
- Lamb, H.H., 1972. Climate: Present, Past and Future. Methuen and Co. Ltd. Available online at: Climate: Present, Past and Future
- Ridley, M., 2015. Climate Wars and the Damage Done to the Credibility of Science. WSJ. Available online at: WSJ Opinion
- Intergovernmental Panel on Climate Change, 2021. Climate Change 2021: The Physical Science Basis. IPCC. Available online at: IPCC
- NASA, 2022. Evidence for Climate Change. NASA Climate. Available online at: NASA Climate
- Cook, J. and Oreskes, N., et. al, 2016. Consensus on consensus: a synthesis of consensus estimates on human-caused global warming. Environmental Research Letters, 11(4). Available online at: Environmental Research Letters
For more info on our brands, head over to DooGood (bamboo toilet paper) and Teevo (eco-friendly, compostable tableware).
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